Parameters for evaluation:
Generally, the following parameters are applied for evaluation by mystery shoppers:
* Customer care and service
* Compliance standards relating to the business
* Product quality
* Product display
* Visibility of the merchandise
* Product knowledge of the sales staff
* Appearance and behavior of the sales staff
* Store appearance, and neatness
Are your customers getting the service you expect?
Mystery shopping in a retail, hotel, restaurant or automotive environment helps you identify gaps in expectation and take the necessary remedial action. It will raise awareness of your procedures and improve staff conduct. As a result, you will see customer service levels improve which may in turn lead to increased sales.
At Golden Age Shopper, we work with you to understand your organization, its procedures and code of conduct. Posing as a real customer our mystery guest will perform the role and activities of any regular guest or customer. Our mystery shopping services are well planned and executed programs.
Retail mystery shopping
Harmonizing the customer experience is increasingly popular with national and international retailers and brand owners. Brand awareness and reputation mean companies often standardize the organization, manufacture and marketing of products. However, global brands are also often customized to local markets while retaining their brand identity.
At the outset we will work with you to ensure that you have correct measures in place. Our mystery shopper will then visit stores to examine your point of sale and customer service. They will identify and report on whether the team has been successful in creating the perfect sales experience.